October 17 2018
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Micromax Fire 4G launched in partnership with MediaTek

While Qualcomm has been dominating the SoC market for most of the year, its major competitor, MediaTek, is trying to make a mark in the market once again. The company has announced a strategic partnership with Indian phone manufacturer Micromax to launch mid-range and premium range phones powered by the MediaTek MT6735 SoC and high-end Helio chipsets. Micromax has launched its first handset powered by the chipset – the Micromax Canvas Fire 4G.

Micromax Canvas Fire 4G specs

  • 4.5-inch display
  • 1 GHz processor
  • 1 GB RAM
  • 5-megapixel rear cam; 2-megapixel front cam
  • Android v5.1 Lollipop OS
  • 8 GB internal memory

Finbarr Moynihan, General Manager of International Sales, MediaTek stated at the launch, “With MediaTek’s wide portfolio of LTE products from entry to premium, we have the right business and technology strategy, along with local collaborations to make LTE a reality for Indian consumers. The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience.”

The pricing and availability for the handset has not yet been announced, but the major attraction of the device is  the MediaTek (MT6735) Cortex-A53 processor clocked at 1GHz coupled with 1GB of RAM. Apart from that, the handset has run-of-the-mill features such as a 4.5-inch display and a 5-megapixel rear cam.

The Canvas Fire 4G runs on Android 5.1 Lollipop  and supports both LTE bands in India (FDD-LTE 1800MHz Band 3, and TDD-LTE 2300MHz Band 40). The company claims that the handset will support download speed of up to 150Mbps. The Canvas Fire 4G will feature an 8GB of built-in storage with the option of expandable storage support.

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