CaratLane has launched a virtual jewellery try-on app. This app has a lot of jewellery options to select from such as earrings, rings, nose pins, Mangal Sutra etc but its virtual try-on feature is currently restricted to earrings only. To explain it better, I would say that this app allows you to try on earrings and have a 360-degree view of yourself before you decide on making a purchase on the app. You can swipe your face from one side to other to get an idea of how earrings look on you.
According to Mithun Sacheti, Co-founder and CEO of CaratLane, “We want to help our customers discover the perfect piece of jewellery that is right for them. With the CaratLane app, they will be able to browse through 1000’s of earrings and see exactly how it would look on them, before deciding to buy. They can also share their favourite looks on Facebook, Whatsapp and Twitter. We believe that the app by itself will be an addictive experience for women and that it will transform the way jewellery shopping is done in India.”
- You can begin by clicking on ‘ Let’s begin’ on start up screen.
- Listen to a voice over with a video. This video tutorial comes in different steps to tell how the app is used.
- Once you are equipped with the tutorial, Choose from over a thousand pairs.
- You can also save the looks you create and manage it all on the app’s lookbook.
User Interface and features
How it works
CaratLane has a 3D virtual try-on feature where the app takes a video of the user and then using 3D imaging technologies it creates looks of the customers with different earrings. The user can swipe to look at her face from one side to the other to get an idea of how she looks wearing those earrings. She can also share a photo of themselves trying on earrings, with their friends on social networks.
This app requires android 4.1 and up.
Making a Purchase
Customers can make a purchase through COD, credit card, debit card and net banking. Moreover, they can request for a home trial of a product they like. It also offers 30-days money back, lifetime exchange and free and insured shipping on all purchases.
Ease of Use
The app comes with a tutorial which makes it easy for the customer to use it. If you are new to the app you may find trouble adjusting the earring on your image but nonetheless you can figure it out easily.
CaratLane app is certainly more interesting than its contemporaries in terms of idea and customer service. It has some really cool features that can give you a new look. We hope it goes beyond earrings. Having necklaces along with the earrings can be a step up.
Let us know what you think about the app.