H&M (Hennes & Mauritz), the UK-based high street fashion brand has unveiled its first store in India. It is the world’s second-biggest clothing retailer after Inditex. It is famous for its affordable and stylish range.
25000 people lined up before the ribbon cutting ceremony at the H&M store in Select Citywlalk, Saket. The celebrations were hosted by artist Kanan Gill with a live DJ set. The H&M Store team joined in for a flash mob before the launch.
The highlights of the event also included a competition where the three fashion enthusiasts recieved the gift cards for queueing up a day prior to the launch. Karl Johan Persson-CEO, Janne Enola- Country Manager and Kapil Vig – Store Manager cut the red ribbon to welcome customers to the store.
Mr. Enola stated,” We have been waiting for this day for a long time and this fabulous response is truly worth the wait. I am hopeful that Indian Customers will enjoy our diverse offering and find fashion inspiration in the store.”
Spread in 2500 sq. feet, the store presents a collection of apparels and accessories. There is a lot on offer for the Autumn-Winter season. The store is spread across two floors. The ground floor is for the women and the first floor is for Men and Children. The collection caters to all kind of fashion needs.
The Women’s collection includes dresses, trousers, jeans, shirts, shorts, nightwear, maternity wear, sports wear, accessories, jackets & coats and plus size garments
The Men’s collection offers T-shirt and Vests, shirts, Hoodies & Sweatshirts, Jumpers and cardigans, Jackets and Coats, blazers, underwear, accessories, shoes and shorts.
The Kids’ Collection includes different ranges spread across the age groups. it includes dresses, outdoor clothing, jumpers and cardigans, shirts, blouses, sportswear, socks and tights and accessories.
USP of the brand
The unique part of the collection was the apparel range in organic cotton for children. This collection is made from the cotton grown without any synthetic agricultural chemicals such as pesticides or fertilizers. This collection cares for the sensitive skin of the children.
Most garments and accessories are priced affordably, ranging from Rs. 149-18999, the most expensive collection being the H&M studio collection.
The pricing is surely the USP of H& M as it compelled its competition Marks and Spencer and GAP to offer off-season discounts.
More outlets in Delhi and around the country
Those who wish to throng the store can visit it from 10 AM- 10 PM. The end of 2015 will see another H&M stores opening in Ambience Mall, Vasant Kunj. and in 2016, it will also open a store in VR mall Banglore and in next five years it aims to expand to 50 stores in India.
There were many international labels before H&M but this one has created its own space due to its pricing and styling. This already compelled some of the market players to offer discounts and in future, we hope that we can expect more affordable clothing, both from H&M and its competition.