Dunkin Donuts is known for two things – Donuts and nice hangouts. But, they are now venturing into new territories – they have unveiled 4 new kinds of coffees in the market. They are:
- Bangalore Startup Coffee
- Boston Black Coffee
- Therapeutic Cappucino
- Tough Guy Cappucino
These coffees are designed to offer consumers variety from the regular cafe lattes and cappuccinos available at many leading coffee chains.
Launching the new range of Coffee, Mr. Dev Amritesh, President and COO, Dunkin’ Donuts India, said, “Today’s youth is running at an undeterred pace with a desire to conquer the world. Dunkin’ Donuts acknowledges this “spirit to conquer” through the new range of coffees. It is the ultimate fuel to keep you going so that with “enough coffee you could shake the world”.
Have a look at our video shot at the event:
Bangalore Startup Coffee
The Bangalore Startup Coffee is inspired by the startup culture of the city. It is actually Dunkin Donuts’ take on the South Indian Filter Coffee, made by blending 100 percent Arabica Coffee with hot milk.
Boston Black Coffee
This is a simple coffee designed by Dunkin Donuts. It is a black coffee, but without the bitterness. When you have a black coffee, there is a certain bitter aftertaste. Dunkin has eliminated it made a sweet black coffee.
Therapeutic Cappucino is designed for sitting down with a coffee and relaxing. It is Arabica Coffee combined with hot chocolate and cream, drizzled with Cinnamon powder. It seems inspired by English sitcoms where the protagonist, generally a woman, rests with a cup of creamy coffee.
Tough Guy Cappucino
The Tough Guy Cappuccino is a strong coffee designed to wake you up.
It is a triple-shot dark roast arabica in milk with a hint of Brandy flavor.
The target for all of these coffees is the aspirational youth and young professionals. All of them are designed to work towards ‘youth culture’.
Tweet at @Dunkin_India for more.