Micromax has refreshed itself and its product offerings along with its brand strategy. The company launched the Canvas 6 and Canvas 6 Pro today. It is also set to launch 19 devices in total by the end of the month, which includes 15 phones, 2 tablets and 2 LED TVs. But that’s not all – Micromax is launching Micromax 3.0 – a new device and product strategy.
So, what does Micromax has in mind and in store?
Well. the company is trying to create an integrated services ecosystem, which will provide you every service you need in your mobile phone. They want to launch phones that cater to every type of consumer, so that no market segment is omitted and every consumer can find their pick in the Micromax stable.
The new slogan of Micromax is: Nuts,Guts,Glory
Micromax’s aim is to create a composite ecosystem of 100 million devices by 2017. This is also a response to players such as Qiku, Coolpad and Le Eco entering the market.
Rahul Sharma, Co-Founder, Micromax Informatics, states, “Today marks a significant milestone and new era for brand Micromax as we take a new guard to propel our brand to the Numero Uno position. We are proud to be the first Indian brand to be in the top 10 brands globally and today we embark on our journey to be amongst the top 5 players in the world. Being a leader in our space we also strongly believe that it is on us to enable an ecosystem that eventually brings world class devices powered by relevant services at the convenience of consumers. With our aim of achieving 100 million connected devices in the next two years, we want to make Micromax, the largest services company in India, consolidate our leadership position in overseas markets we are present as well as enter new markets. We would also continue to invest in different service categories which interest our consumers to create a strong ecosystem within our brand for the most compelling and seamless experience.”