India’s biggest women’s run is coming to Delhi for the fifth edition on Sunday, September 17, 2017 Jawaharlal Nehru stadium. Expressing delight on the launch of the fifth edition of Pinkathon, founder Milind Soman said, ‘ We are very excited to bring Pinkathon to Delhi once again. we are very confident the city and its people will support us and help make this run a success. ‘
Pinkathon is more than a marathon. It is a seed of change and a beginning of movement that is carried forward by a growing community of empowered women across India , who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women , first step in empowerment is taking control of your health, respecting yourself and understanding and celebrating the value you bring to your family and society. empowerment is not a gift of society; it is a gift you give yourself.
Besides Delhi Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati and Mumbai in the year 2017. The multi-city national vent has received an overwhelming expression of support with over 85000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1,00,000 in 2017 in 9 cities.
The campaign will be supported by an integrated communication plan which includes several pre-event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. The focus of this this event is t encourage an active lifestyle and overall fitness among women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first- timer women to take up running.
all proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the women’s cancer initiative in its fight against breast cancer. The official website for Pinkathon is www.pinkathon.in through which participants can register online. Twitter Handle: pinkathon10k